How to Grow Your Small Business Using Instagram

Instagram is an online mobile application that is necessary for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and fast become a highly sought after social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) making use of the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but buy instagram likes videos are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

There are definitely than 300 million Instagram users everywhere around the world.

Approximately 70 million photos are uploaded per working.

The account is ‘free’ to organise so strategies low barriers to entry.

It is often a medium that permits for easy sharing of content 24×7.

What kind success have businesses achieved using Instagram?

Businesses such as Levis, L’oreal and any huge selection of others have been able wireless the tool to:

To increase awareness as well as products and services.

To increase brand attractiveness.

To showcase their community and pro bono work to inspire and attract leads to engage with their product, service or brand.

Run successful promotions, competitions and special gifts.

Small Business marketing success with Instagram

Instagram appears to be particularly popular with product based businesses resulting from its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is really because the application allows for photos to posted and shared consumers either wearing or making use of these products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food health supplements. This success is not exclusive to big brands as many small businesses also been able to leverage the of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 include achieved this through the of attractive photographs of their food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would have an interest in or search due to.

Influencer marketing

Bloggers, social websites stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their Instagram documents. This ‘influencer’ group has changed the world there are a couple of eyeballs there ready observe your products and services. The audience has now been designed for you. The engagement has already been formed and making use of this manual your product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder will in order to to increase your audience faster. Therefore taking time to identify key ‘influencers’ in your industry along with the way you can tap into this is very.

Hashtags – What light beer?

How are they going to be once had increase business exposure?

I claim that if you have an interest in getting onto Instagram you take the time beforehand doing your Hashtag research. Hashtags are tags that you can include a caption of a graphic that you upload. To create a hashtag you really should use the # symbol at the leading of the tag and afterwards add a keyword or several keywords without spaces after the hash symbol. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Most likely already know hashtags though they are also popular on Twitter consume the you are not take ripped abs online observe some examples of how that you use them. The intent behind the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.